Our story - & a letter from our founder
Arctic Fox & Co. is a simplistic and sustainable accessories brand blending Japanese and Scandinavian design. Founded in 2017 from a simple desire to provide staple, minimal and sustainable accessories that never fail to keep the wearer warm and cosy in the coldest of all weathers.
The concept originated from a breath-taking trip to Iceland where the simplicity and functionality of their design culture resulted in beautiful stand-out pieces that are timeless, beautiful and practical. Pair this with experiencing their biting cold weather with the most awe-inspiring backdrop, Arctic Fox was born.
Personally I come from two cultures on either side of the globe, and have been lucky enough to experience cultures from both the East and West. There is an affinity between Japanese and Scandinavian culture and design, as both share a love for simplicity, minimalism, functionality and quality. By infusing the philosophies of Wabi-Sabi with Hygge, we create a hybrid east-meets-west minimal aesthetic known as ‘Japandi’. Producing pieces that share a love for simplicity, respecting the authentic beauty of nature and quality craftsmanship that’s made to last.
I started the brand during my final year at university studying fashion, while coming to the realisation that the environmental impact the fashion industry has on our beloved planet is so damaging and one of the biggest polluters in the world. So it became the single most important thing to become a solution instead of becoming part of the problem. Our sustainability guarantee and values are laid out for you below, under Product, People, Packaging and Planet. It really is at the heart of everything we do, and we are passionately committed to continuously learn, improve and adapt. To raise our bar, mission and goals as we grow.
I truly believe that one of the fundamentals that needs to change in our consumerism culture is to simply buy less, choose well and make things last. In order to do this, you need to have quality sustainable products that will last, for you to cherish and love forever. Something I hope we have achieved.
With love from,
- Founder of Arctic Fox & Co.