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Our story - & a letter from our founder

About us


£1 from every order donated to Big Blue Ocean Clean Up removing 1kg of plastic from our oceans. We pledge to remove at least 1000kg of plastic this Autumn Winter 2022/23.
We are carbon neutral. We offset all our carbon output through the Woodland Trust UK.  
We donate 5% of our profits to WWF to support the incredible work they are doing to limit climate change 


Our products are made from: 
- High quality industry off-cut fibres which would have otherwise been wasted
- Recycled materials (usually made from recycled plastic bottles, repurposing this planets waste and turning it into something beautiful)
- Dead-stock yarn
- Dead-stock fabrics
- Redesigned dead stock that would have otherwise been destined for landfill.    
Our collections and styles are all produced in small quantities and using only what is available.  


We work with 3 factories specialising in accessories based just outside of Shanghai, and we have a very close working relationship.

These factories operate at a very high standard – the working conditions are clean, safe and comfortable, using high-tech machinery and equipment. The workers are all paid a fair living wage.


The collections are developed and created with my mother. We personally visit, work in and with the factories several times a year. 
 A little bit about myself here – I grew up in Shanghai and have been visiting factories with my mum, who works in fashion, since I was 5 years old. Throughout the years I have seen first–hand many really fantastic factories, as well as, unfortunately, some unacceptable ones. I then went on to study Fashion at University and spent my placement year working as a Product Development Intern at Hunter Boots in London, where I also worked in their Sustainability & Ethics department gathering details from suppliers to ensure compliance with the company’s very high standards and guidelines. 

With this knowledge and experience I can very proudly and honestly say that the factories that produce for Arctic Fox are some of the very best, they have also produced for incredible brands such as Acne Studios, Calvin Klein and the White Company. 


All of our packaging is plastic-free, made from recycled material and is both fully recyclable and biodegradable. 
 We personally hand wrap and pack all orders, providing a lovely unboxing experience – a perfect gift to yourself or your loved ones. We believe that our packaging should only contain the essentials that gives our customer the best experience which reflect our products & brand values, but nothing more.


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