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Our story - & a letter from our founder

About us

Hello there,

Arctic Fox & Co. is a simplistic and sustainable accessories brand blending Japanese and Scandinavian design. Founded in 2017 from a simple desire to provide staple, minimal and sustainable accessories that never fail to keep the wearer warm and cosy in the coldest of all weathers.  

The concept originated from a breath-taking trip to Iceland where the simplicity and functionality of their design culture resulted in beautiful stand-out pieces that are timeless, beautiful and practical. Pair this with experiencing their biting cold weather with the most awe-inspiring backdrop, Arctic Fox was born.  

Personally I come from two cultures on either side of the globe, and have been lucky enough to experience cultures from both the East and West. There is an affinity between Japanese and Scandinavian culture and design, as both share a love for simplicity, minimalism, functionality and quality. By infusing the philosophies of Wabi-Sabi with Hygge, we create a hybrid east-meets-west minimal aesthetic known as ‘Japandi’. Producing pieces that share a love for simplicity, respecting the authentic beauty of nature and quality craftsmanship that’s made to last.  

I started the brand during my final year at university studying fashion, while coming to the realisation that the environmental impact the fashion industry has on our beloved planet is so damaging and one of the biggest polluters in the world. So it became the single most important thing to become a solution instead of becoming part of the problem. Our sustainability guarantee and values are laid out for you below, under Product, People, Packaging and Planet. It really is at the heart of everything we do, and we are passionately committed to continuously learn, improve and adapt. To raise our bar, mission and goals as we grow.

I truly believe that one of the fundamentals that needs to change in our consumerism culture is to simply buy less, choose well and make things last. In order to do this, you need to have quality sustainable products that will last, for you to cherish and love forever. Something I hope we have achieved.  

With love from, 

Charlotte  x
- Founder of Arctic Fox & Co.


Our products are made from: 
- High quality industry off-cut fibres which would have otherwise been wasted
- Recycled materials (usually made from recycled plastic bottles, repurposing this planets waste and turning it into something beautiful)
- Dead-stock yarn
- Dead-stock fabrics
- Redesigned dead stock that would have otherwise been destined for landfill.    
Our collections and styles are all produced in small quantities and using only what is available.  


We work with 3 factories specialising in accessories based just outside of Shanghai, and we have a very close working relationship.

These factories operate at a very high standard – the working conditions are clean, safe and comfortable, using high-tech machinery and equipment. The workers are all paid a fair living wage.


The collections are developed and created with my mother. We personally visit, work in and with the factories several times a year. 
 A little bit about myself here – I grew up in Shanghai and have been visiting factories with my mum, who works in fashion, since I was 5 years old. Throughout the years I have seen first–hand many really fantastic factories, as well as, unfortunately, some unacceptable ones. I then went on to study Fashion at University and spent my placement year working as a Product Development Intern at Hunter Boots in London, where I also worked in their Sustainability & Ethics department gathering details from suppliers to ensure compliance with the company’s very high standards and guidelines. 

With this knowledge and experience I can very proudly and honestly say that the factories that produce for Arctic Fox are some of the very best, they have also produced for incredible brands such as Acne Studios, Calvin Klein and the White Company. 


All of our packaging is plastic-free, made from recycled material and is both fully recyclable and biodegradable. 
 We personally hand wrap and pack all orders, providing a lovely unboxing experience – a perfect gift to yourself or your loved ones. We believe that our packaging should only contain the essentials that gives our customer the best experience which reflect our products & brand values, but nothing more.


We are carbon neutral. We offset all our carbon output through the Woodland Trust UK.  
We donate 5% of our profits to WWF to support the incredible work they are doing to limit climate change 


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